At its core being criminal defense is a personal endeavor.  Unlike a firm, it is one lawyer representing one client, using his skills to alternately defend or attack in his efforts to represent his client in the most personal of legal contests; a criminal jury trial.  I have always believed this to be the irreducible essence of what it means to say “Kenneth Reed for _____________, the defendant.”  That means I am there 24/7 for my client, 24/7 for you.